Mental health was once taboo. In many homes, it still can be. But today, scroll past the feed of any Gen Z netizen and you will see it: Therapy memes. Self-care rituals. A whole Instagram carousel on burnout.

The narrative has shifted significantly, especially since the COVID-19 pandemic. What used to be shameful is now a scrollable conversation. Gen Z opened the conversational gates that the previous generations could not. Mental health has become a part of their identity. From music and memes to how they choose jobs, relationships, and even brands.

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But here’s the real picture: India’s digital mental health market is at $1.15 billion. Yet, over 85 per cent of the need is still unmet. We just have 0.75 psychiatrists per 100,000 people. Nearly 197 million Indians are affect

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