CHENNAI: For several decades, Tamil cinema’s post-production quality has enhanced the storytelling capabilities. It has gotten better with each film regardless of their budget. Be it 2.0 or Ponniyin Selvan, the technologies used in the movies’ post-production will be relevant even after several decades. Abishek Prasad, the director and CTO at Prasad Group, which has been the pioneer in post-production of south Indian film for the last 70 years, believes that Tamil cinema stands at an inflection point. “What began with emotion-driven storytelling and star power is now evolving into a new creative era, powered by technology, innovation, and global ambition. By 2035, Tamil films won’t just be watched, they’ll be experienced: brought to life through virtual production, AI-led workflows, and w

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