If you’ve ever watched a child unwrap a mountain of toys only to forget half of them by January, you’re not alone.

This year, more families are opting for alternative gifting, a growing trend that centers on 529 education savings plans and similar options.

To understand the shift, we spoke with Mary Morris , CEO of Commonwealth Savers , the agency that oversees Invest529 , and a trusted expert in education savings. Few people have a clearer view of how families are rethinking holiday gifting, and why contributions toward a child’s future are becoming one of the most heartfelt presents you can give.

529 accounts are a tax-advantaged way to save for post-secondary education. They grow tax-free forever as long as you keep them and they're never taxed as long as you use them for quali

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