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When it comes to plush dog toys, most pet parents know the drill: buy it, toss it, watch it get decapitated in under ten minutes. But dog owners say this $4 owl-shaped squeaky toy from Outward Hound is flipping the script — and surviving the kinds of “tug-of-war until bedtime” sessions that usually spell doom for anything soft and squeaky.

One shopper put it plainly: “Hands down my pomsky’s favorite toys. We currently have five of them. One for the couch, one for my bedroom, one for the kennel, one for the car, and one that stays in her overnight bag.” That kind of devotion doesn’t just happen by accident. The owl may look like a cuddly little forest c

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