Why consumers are up in arms over steep food prices in multiplexes

Consumers last fortnight found a staunch supporter in the apex court in their ongoing battle against formidable food prices at multiplexes. While hearing a matter pertaining to the maximum price limit imposed by the Karnataka government on movie tickets, Justice Vikram Nath commented on the high cost of refreshments at multiplex cinemas. He observed that if they continue to charge such steep prices for tickets and food, their halls will run empty. His remarks that “You charge Rs 100 for water and Rs 700 for coffee” echoed consumer sentiments and reverberated across social media, raising hopes that the courts may intervene on behalf of consumers or the multiplex industry may listen to the Supreme Court judge’s sane advice! Perhaps no other issue has generated as many complaints in consume