When therapist and content creator Divija Bhasin hit “record” on her Instagram Reel earlier this month, she probably didn’t expect to ignite a national firestorm. In that viral video, now seen by millions- she challenged one of the most misogynistic Hindi slurs: “rai.”** Rather than cower under its weight, she declared: “I am a proud Rai. Rai supremacy.” With that, she launched what many are calling the #ProudRai** or “Ra**i Revolution.”

Bhasin told her followers she regularly sees that word in her comment-used to shame her for being outspoken, independent, and confident. Over time, its sting faded. So she flipped the script: instead of letting others define her, she chose to own the label herself.

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A post shared by Divija Bhasin | Mental Health (@awkwardgoat3

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