Recent data from both sides of the border show that Canadians are travelling to the U.S. in much smaller numbers, thanks to an ongoing trade war, U.S. President Donald Trump’s talk of annexation, more intrusive border crossing requirements and a weak Canadian dollar. Article content

But U.S. tourist destinations are fighting back with a variety of schemes to lure Canadians back across the border, either by tugging at their heartstrings or their pursestrings. Here are a few of them. Article content Article content

‘California loves Canada’ ad campaign

California rolled out an entire “California Loves Canada” campaign, with television ads and a logo featuring a maple leaf in the centre of a heart, superimposed over the state shape.

One 30-second ad rattles off Canada’s many contr

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