A few vanishing Instagram posts and a bogus “consent form” expose, in perfect miniature, how the Sussexes continue to misread the celebrity attention economy they’re trying to dominate. In a week when they were also accused of fibbing to the palace, this sorry saga of fiascos is an abject parable in brand mismanagement.

The Sussexes lurch so effortlessly from one unforced error to the next that singling out one particular branding or PR disaster is difficult.

But a week when they have been revealed to be lying to the press, lying to the palace, gaslighting the public, annoying the Kardashians, and shamelessly sucking up to Jeff Bezos—and doing it all very, very badly, probably qualifies.

This is the full story—which has been unfolding in real time on The Royalist Substack all this week—

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