Neon has a cute marketing gimmick on this weekend offering a 2025 Box Set and one-year Letterboxd Pro membership to the first hundred moviegoers who see all four films it’s showing at AMC Burbank – Keeper for its debut, Sentimental Value in a strong week 2 limited expansion, and Sirāt and Arco out with Oscar-qualifying runs.

The distributor is handing out bingo-like cards “Fourplex” cards touting “4 FILMS. 4 DIRECTORS. 1 THEATER. 1 WEEKEND” as it looks to cut through a crowded weekend and, in particular, draw attention to the latter two films ahead of their official 2026 debuts.

Joachim Trier’s Cannes Grand Prix-winning Sentimental Value is looking at a $380k weekend on 28 screens. It goes wider over the next two weeks before a bump to circa 500 screens at year e

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