South West Christmas shoppers 'expected to spend least' this festive season View Image

Christmas shoppers in the south west are expected to spend the least this Christmas a survey has revealed.

The average festive shopper expects to spend £377.98 in the weeks ahead, which is around £32.63 or 9% more than the £345.35 they typically spent last year, according to website MyVoucherCodes.

People in Northern Ireland expect to spend the most typically at £452.38, the survey indicated.

But those in the south west of England are anticipating spending the least typically, at £324.37, with people in Scotland expecting to splash out £443.64 and those in Wales spending £366.11 on average.

The research was released ahead of the Black Friday (November 28) shopping bonanza, with many retailers alre

See Full Page