It's Almost Black Friday. Here's How to Prep Your Email Marketing for Real Results

Key Takeaways

Email may be the one marketing channel you truly own this holiday season — but are you using it wisely?

Preparing your campaigns now could make the difference between standing out in inboxes or getting lost in the holiday noise.

If you run a business, you already know what’s coming: the most competitive email weekend of the year.

In 2024, shoppers spent an eye-popping $41.1 billion online during Cyber Week, an 8% jump from the year before. And Adobe expects this year’s holiday season to cross the $250 billion mark in online sales for the first time ever.

While social feeds are overflowing and ad costs spike during the holidays, email remains the one channel you truly own. The inbox is where your customers stop, open and shop — if your messages make it to them in th