When Anil Sedha decided to cancel his Rogers business internet service, he expected he’d go online, click a few buttons and be done. But the customer support link was broken. A chatbot told him he could only cancel by calling.

Thus began what the Winnipeg man estimates was a seven hour ordeal spread over several weeks last summer, trapped in a maze of hold music, dropped calls and endless transfers between departments.

“It was a non-stop theme of ‘We are having a heavy call volume,’ ” said Sedha. “I tried calling at different times of the day and on different days.”

No matter when he tried, he says the outcome was the same: hours waiting, speaking to representatives who couldn’t help, being disconnected mid-call and starting all over again.

“How many days am I expected to call someone

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