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Dermatologists have hit out at the "ridiculous" new phenomenon of children's skincare as a celebrity unveils their latest range.

Shay Mitchell, best known for her role as Emily Fields in the popular show, Pretty Little Liars, has rolled out a new line of skincare line targeted at children.

The You actress shared her brand, Rini's, new hydrogel skincare mask for little ones, sharing that the product was "inspired" by her daughters.

Shay said she wanted to create something “fun, gentle and safe."

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The co-founders of Shay's brand, who include Esther Song and Matte Babel, describe the brand as “where skincare meets play”, with a mission to nurture “healthy habits, spark confidence, and make thoughtfully craf

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