New Delhi: Sophisticated AI tools have made it easy for anyone to create compelling videos, ad vertisement s , and content using anyone ’s likeness by cloning voices and manipulating authentic videos. Among Indian celebrities, Shah Rukh Khan and Alia Bhatt top McAfee India’s 2025 ‘Most Dangerous Celebrities: Deepfake Deception List’.

McAfee’s research shows that 90 per cent of Indians have encountered fake or AI-generated celebrity endorsements, with victims losing an average of Rs 34,500 to such scams. About 60 per cent have also seen AI-generated or deepfake content featuring influencers or online personalities, not just mainstream celebrities . This highlights how rapidly deceptive content is spreading.

All it takes is three seconds of someone

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