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Nikhil Doda grew frustrated seeing big foreign beverage brands dominate India with sugary, synthetic drinks. He believed Indian flavours deserved the spotlight. Experimenting in his own kitchen, he began trying out drinks made from traditional spices, inspired by the homemade flavours he grew up with. This experimentation eventually led him toward the idea of a jeera-based drink.

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While experimenting, Nikhil hit upon a refreshing jeera drink recipe that his cousins immediately loved. Realising he had something unique, he refined the mix using desi spices and natural flavours. This became the foundation of what would later become Lahori Zeera, capturing nostalgia and taste in a simple, affordable drink.

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To scale the idea into a business, Nikhil teamed up with

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