The recent crypto boom has been marked by blockchain companies working to expand their appeal to mainstream consumers. That now includes Aave Labs, the developer behind a popular decentralized lending service, which on Monday announced plans to launch an app in Apple’s App Store and opened up a waitlist for interested users.
Aave is well-known in crypto as a leading project in DeFi, or decentralized finance. By opening up the waitlist for the app, it seeks to offer a version of its services without the litany of lingo, such as “stablecoins” and “protocol,” that is common in crypto but that may be unfamiliar or offputting to outsiders.
Aave’s new product acts like a savings account—but with a higher yield. Users can earn a minimum 5% in interest on their holdings and can deposit money in

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