Reliance Retail announced on Monday that it has signed an exclusive distribution partnership with Germany-based Cosnova Beauty to launch its brand Essence in India, further expanding its portfolio of beauty products.

The launch strengthens Reliance Retail’s affordable, global beauty offerings and will see Essence products sold through the company’s omni-channel network.

Advertisement

Under the agreement, Essence’s range of colour cosmetics will be available across India online, in Reliance’s beauty stores, and through its partner retail formats, according to the company’s statement.

As the official distributor, Reliance Retail will be responsible for expanding the brand’s reach across the country. Essence is Europe’s top cosmetics brand in terms of units sold and manufactures more than

See Full Page