Star Ratings are harder to maintain — and more critical than ever.

If you’re leading a Medicare Advantage plan, you know the stakes. Drop below four stars and funding, member retention and trust all take a hit. But there’s good news: smarter, more personalized member engagement can turn things around.

Why Star Ratings slip — and what’s at risk

Star Ratings are won or lost on the margins. The hardest-to-reach members can make or break your scores. Overlooking them can lead to lost points, reduced funding and eroded member trust.

Traditional outreach often misses key groups:

Dual-eligible individuals

Rural residents

Non-English speakers

Seniors who aren’t tech-savvy

To protect your Star Ratings, outreach must evolve — because every member counts.

Why traditional outreach falls s

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