Target and Starbucks are rolling out a new Frozen Peppermint Hot Chocolate that you can only buy at Starbucks inside Target stores. The drink launches Nov. 18, with Target Circle 360 members getting early access the day before.

The exclusive drink is a mocha-peppermint crème Frappuccino blended with ice, topped with peppermint whipped cream and red-and-green sprinkles. It’s Starbucks’ first drink created exclusively for a single retailer at holiday time.

But the move isn’t just about a festive new flavor. It’s a strategy to pull shoppers into Target during the crucial holiday rush and give people another reason to visit in person, not online. Starbucks benefits too, as Target’s foot traffic helps boost café sales at a time when retailers are scrambling to stand out.

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FAA

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