What is this — a juice packet? Should liquor in tetra packs be permitted at all? the Supreme Court wondered on Monday, noting that such packaging was ”dangerous” and deceiving, as it heard a trademark dispute between two liquor giants of the country.
After a counsel produced the tetra packs of both companies, pointing out the similarities in branding of their products, a bench of Justices Surya Kant and Joymalya Bagchi expressed surprise that the government had allowed liquor to be sold in such packets and said it was a ”serious issue”. The bench was hearing a trademark dispute between John Distilleries Pvt Ltd, which sells the product ’Original Choice’ whisky, and Allied Blenders and Distilleries Pvt Ltd, which produces product ’Officers Choice’ whisky.
The top court appointed former ap

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