Jake Paul is to boxing what Eddie the Eagle was to ski jumping, an enthusiast with balls. Paul might be loosely described as a fighter having indulged his fancy for combat in the blue-collar space.

Professional boxing is something else entirely and were Paul to pursue it through the conventional channels, he would barely get past York Hall on a Friday night taking home a couple of quid and a black eye.

As a YouTube celebrity, however, he is in a class of his own, his capacity to monetise attention making him richer than all but the most accomplished boxers. His thing is to mine the insatiable appetite of 21st century sapiens for inane entertainment centred on the reality genre. The more outlandish the better.

Combat of one form of another, whether it be neighbourhood squabbles between r

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