Mid-budget films, not big starrers driving audiences: PVR Inox MD

Multiplexes are seeing a shift. Mid-budget films are now drawing crowds, with many becoming sleeper hits. Ajay Bijli of PVR Inox notes that content is king, not just big stars. Films are crossing the ₹100-crore mark, showing a strong appetite for good stories. This trend indicates a new era for cinema.