Many retailers are promoting early Black Friday and holiday sales - so should you buy now or wait?

Shopping insiders said before you feel compelled to purchase - pause.

"Retailers, almost all of them, just continuously lie to their customers about the supposed discounts they're offering," said Kevin Brasler with Consumers' Checkbook.

Consumers' Checkbook tracked prices for six months at 25 major retailers.

"What they're doing is just week after week, they're discounting off this list or regular price that's rarely, if ever, charged," Bressler said.

Checkbook's secret shoppers reveal at the vast majority of stores, the so-called limited-time sale prices are the perpetual prices.

"So don't pay attention to the savings, pay attention the price you're paying. That's all that matters," h

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