The connection someone feels with a person they see on media but do not know is captured in the Cambridge Dictionary's word of the year for 2025 : 'parasocial'.

Psychologists have observed how fandom and celebrity is being redefined in one-sided relationships

For instance, when pop star Taylor Swift and American footballer Travis Kelce announced their engagement earlier this year, many fans felt a strong connection to them despite most not having met them.

The parasocial relationships that people form with online influencers and artificial intelligence chatbots have also been highlighted as part of the growing trend.

Colin McIntosh of the Cambridge Dictionary said: "Parasocial captures the 2025 zeitgeist.

"Millions of people are engaged in parasocial relationships; many more are simpl

See Full Page