(BPT) - Does your customer experience meet your customers' expectations? According to PwC , it probably doesn't, as 54% of U.S. consumers believe the customer experience at most companies needs improvement . The stakes couldn't be higher because this same study also found that 32% of consumers will walk away from a brand they love after just one bad experience.

So, what's the secret to keeping people happy when they visit your business? Welcoming, comfortable, helpful environments.

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