As someone who has had their fair share of experience with ‘mean girls,’ (all-girls schools, for the uninitiated), I was quick to hop on the cancel culture bandwagon when Matilda Djerf stumbled.

Let’s be honest - our inner misogynist really comes out to play when we see the ‘perfect’ woman fall from grace. We’re all guilty of it - a touch of schadenfreude. With her bouncing blonde blowdry, flawless skin, doll-like features and polished wardrobe, the Djerf Avenue founder was the ultimate Instagram darling - until 2024 when the allegations against her broke.

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She subsequentl

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