EXCLUSIVE: Beta Film and German film school Filmakademie Baden-Württemberg (FABW) are joining forces on a “lab to market” AI initiative that they hope will help shape the future of film and TV production. The alliance pairs one of Europe’s most prominent producer-distributor groups with one of the continent’s most renowned film schools.

The film and TV world is grappling with how to implement AI tools and systems, and there is also widespread concern about their implications on jobs. Against that backdrop, Beta and FABW said they will develop new ways of using AI in film and TV production. The goal, the organizations said, is to work on Europe-based and ethically responsible R&D and training in AI and virtual production.

“With this partnership, we are bringing the industry directly in

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