With the launch of apps like OpenAI’s Sora 2, creating videos with AI is easier than ever. On our feeds, it’s getting harder to spot AI-generated videos — and to avoid obvious slop. How much of this boom is novelty and how much is here to stay? Henry Ajder, a deepfake expert and co-founder of the University of Cambridge’s AI in Business Program, charts the latest developments in the field and what to keep in mind.

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