• Jeremy Clarkson's businesses are bringing tourists to the Cotswolds. • Tour companies offer excursions to locations in Prime Video's 'Clarkson's Farm,' like Diddly Squat Farm Shop. • Business Insider's Joshua Nelken-Zitser visited Clarkson's businesses and didn't get the appeal.

Half an hour into lining up for the Diddly Squat Farm Shop, launched by veteran British presenter-turned Prime Video star Jeremy Clarkson, I started to wonder why I'd bothered.

I was in the Cotswolds to explore why this idyllic area to the west of England, where exhausted Londoners seek respite, has become a hit with Americans in recent years, earning it the nickname the "Hamptons of England."

As I spoke to tourists and locals, it quickly became clear that "Clarkson's Farm," which follows the outspoken pre

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