By now, you’ve probably heard of the term “girlboss,” coined by Nasty Gal founder Sophia Amoruso, that encapsulated millennial working women’s appetite for ambition.
But a decade later—and thanks to Gen Z workers who introduced Bare Minimum Mondays and quiet quitting to the working world—the girlboss era seems to be coming to its end. Now its antihero—the “Snail Girl”—has swept Australian workplaces and gained traction on TikTok.
As the name suggests, Snail Girls are taking their work at a snail’s pace.
“A snail girl takes her time and creates to create,” explained the Australian fashion designer Sienna Ludbey, founder of Hello Sisi, who came up with the concept. “She’s running her own race, and maybe that race isn’t going anywhere but home and back to bed.”
In a column published in th

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