Back in July, content creator Catherine Goetze — better known as AskCatGPT — posted a TikTok video announcing: “I’m committed to bringing down my screen time this year, but I know I need to be reachable in case of emergency.” In it, she showcased retro landline telephones she’d connected to her smartphone via Bluetooth, letting her answer important calls while avoiding the inevitable pull of her iPhone screen and its endless scroll.

The response was immediate, and the video has now been viewed 5.6 million times, with over 600,000 likes. “It was like a moth to a flame,” she says. “It was very clear there was something there.” That “something” materialized as a wave of engagement across platforms. Goetze’s “no-phone morning” video, where she answers important calls through her landline whil

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