Wellness. Longevity. Community. Equinox CEO Harvey Spevak isn’t a fan of 2025’s biggest beauty buzzwords . But he’s willing to concede that they are pillars of the luxury fitness club’s next phase of growth.

“These are words that are being bounced around, but the exciting part is that you’re going to have almost a $10 trillion category — broadly defined — in the coming years. So it’s very high growth ,” Spevak says. “The consumer has a more robust appetite than ever before for health, wellness and longevity. Even though I don’t love the word wellness, because most people don’t understand what that word means anymore, what it does mean is that the consumer is more interested in what Equinox has to offer and what Equinox will offer in the future.”

As predicted at the beginning of

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