Twice as many people are using artificial intelligence (AI) for holiday planning inspiration than a year ago, a new survey suggests.

Travel trade organisation Abta, which commissioned the poll, described the technology as a “creative co-pilot” people can use to research, plan and book their trips.

Some 8% of respondents to a survey of 2,001 UK adults conducted in July said they use AI to give them inspiration for deciding where to go on holiday.

That is up from 4% a year earlier.

Abta director of communications Graeme Buck said there is “a potential for this acceleration” to continue, adding: “I wouldn’t be surprised if that 8% becomes 16% next year.”

The latest version of the poll indicated that people aged 25-34 are most likely to use the technology to stimulate holiday ideas, with

See Full Page