India’s peak wedding season is lifting the jewellery industry into one of its strongest demand cycles in recent years, with retailers across the value chain reporting buoyant sentiment despite elevated gold prices and a volatile global commodities backdrop.

Industry leaders say the core driver is simple: weddings remain non-negotiable consumption events in India, and consumers have largely accepted the surge in gold prices that peaked in October. According to CAIT, nearly 46 lakh weddings are expected in the next 45 days alone, fuelling a jewellery market that continues to expand in both value and preference.

Kaushlendra Sinha, CEO of IAGES, said the market has adjusted quickly to the new pricing reality. “Whatever escalations we have seen recently have stabilised, and the market has acc

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