Tesco, Morrisons, Sainsbury's customers told to stick to one aisle on next visit

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Tesco, Morrisons, Sainsbury's customers are being urged to stick to the world food aisle - in a bid to save cash amid the Cost of Living crisis.

Despite shoppers rarely visiting it, the World Foods aisle could help you find the ingredients on your shopping list for a lot less compared to other parts of the store.

Which? previously found a jar of Sainsbury’s paprika powder was £1.10 for a 44g jar – £2.50 per 100g. But in the world foods aisle, a 400g bag of Natco paprika was £2.20 – just 55p per 100g and £1.95 less per 100g than the own brand paprika.

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Experts at the Sun said: "Items like spices, chillies and rice can often be found for cheaper – and in larger sizes – from this section."

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