New Delhi: Harmanpreet Kaur has always been a central figure in Indian women’s cricket but the weeks following India’s World Cup triumph have pushed her into an entirely new space. The catch that settled the title is the moment that has been replayed countless times since that night against South Africa. That catch has become more than a sporting memory. It has turned Harmanpreet into one of the most sought-after athletes in the country’s endorsement market.

Before the tournament, she was already working with a healthy list of brands somewhere in the range of eight to ten. That number, her manager Noopur Kashyap says, is set to rise in the upcoming months. The spike isn’t just in volume but also in the variety of industries knocking on her door. Companies from sectors that have tradition

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