KOCHI: Ellixr Jewels, a unique ID startup under the Kerala Startup Mission, has joined hands with multinational billionaire conglomerate Beta Group. The collaboration will help make Kerala a global hub in lab-grown diamond technology and industry.

Beta Group founder Rajmohan Pillai and director Raj Narayanan Pillai have been inducted into the board of directors of Ellixr Group. Founded by Sairaj PR and co-founded by Mithun Ajay, Muneer M and Rahul Pachigar, Ellixr started in Kerala and operates in Mumbai and Surat.

Beta Group, headquartered in Kollam, is a global billionaire conglomerate with active participation in commercial sectors such as FMCG, logistics, sports management and startup investments in India. The collaboration between Ellixr Jewels and Beta Group is crucial for sustaina

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