Agentic AI is coming, whether you’re ready for it or not—a PwC survey published earlier this year found that 88% of U.S. companies are beefing up their agentic AI budgets, and a broad majority have adopted AI agents in some capacity.

When it comes to using AI agents for shopping or in the commerce space, more than half of consumers are or will be doing so by the end of the year. But many people still aren’t quite sure how or when to use AI agents. They may not know where to find them, how to prompt them, and in some cases, if the agent they are interacting with is legit or potentially a disguised bad actor. Fetch, an AI firm founded in 2017 in the U.K., is trying to make the transition to using AI agents for everyday tasks a bit easier and smooth out some of those issues.

On Wednesday, t

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