Recently appointed as the creative director of Moose Knuckles , Ludovico Bruno has the mission of expanding the Canadian outerwear brand into a global luxury lifestyle label. This move signals a significant shift for the brand, which has been known primarily for its urban, functional outerwear since its founding in 2009.

Bruno, the founder of Milan-based Mordecai and a former nearly decade-long contributor at Moncler , aims to redefine Moose Knuckles ’ design language. “From a creative perspective, there’s like a blank space in the business of creating something that it can be like more versatile,” he told WWD at Moose Knuckles ’ headquarters in New York City on Wednesday. His goal is to create a more versatile aesthetic that balances craftsmanship, modernity and authenticity, a

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