Miu Miu Beauty is heading south for the holidays.

The beauty brand, which launched its Miutine fragrance in August, followed by a megawatt launch party in New York the following month, is opening a pop-up in Miami’s Aventura Mall Thursday, which will be open through Jan. 10.

Simply dubbed the Miutine Holiday House, the multiroom pop-up is meant to mimic a home, which starts with a vanity, leads through a dining room rife with Miutine’s ingredients, followed by a game room, and a home office space. Following that, and a point of sale, Miu Miu has a holiday gifting station to customize and wrap bottles.

It’s the latest in the brand’s marketing blitz before yearend, and also signals its bet on luxury shoppers in the key market.

“Florida is one of the top fragrance markets of th

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