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Amazon's Black Friday sale is live with discounts of up to 50% on top-rated holiday gifts.

Deals are available on popular brands like Dyson, LEGO, Ray-Ban, and Beats.

The official sale runs from Thursday, November 20, through Cyber Monday on December 1.

Consider this your formal kickoff to the holiday shopping season: Amazon's Black Friday sale is officially LIVE , with thousands of early Black Friday deals on the season's best-rated holiday gifts.

While Black Friday 2025 isn't technically until next week, the retailer is getting a head start on their holiday savings, with discounts of up to 50% off on Amazon best-sellers—including popular gift ideas with 4-star ratings or higher.

From cool Lego Star Wars sets for kiddos to coveted Dyson hair stylers for

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