Tata CLiQ Luxury has launched its latest Black Friday campaign film featuring author, entrepreneur, former actor, and columnist Twinkle Khanna. In the video, Twinkle is the founder and headmistress of the fictional ‘ Twinkle’s School of Unexpected Lessons’ , where she delivers a masterclass on how to navigate and delightfully surrender to Black Friday temptations.

Set in a warm, mock-academic environment, the video opens with Twinkle scrolling through her phone before looking up and announcing, “Tata CLiQ Luxury’s Black Friday Sale is live.” What follows is a series of amusing “lessons” delivered in her signature poker-faced humour, transforming everyday shopping impulses into comic study material. From whispering about “deals worth taking notes on” to declaring,

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