For at least a century, American businesses have been using charm pricing to fool us into thinking that a $9.99 meal is much cheaper than $10. One study says the practice increases sales by 24%.

Finally, one of our greatest presidents is being decoupled from one of the most annoying American scams.

It’s ironic in so many ways. For one, that it was Abraham “ Honest Abe ” Lincoln whose image was tied to a sleazy marketing ploy, and also that it was President Donald Trump , a serial grifter, who gave Abe relief.

Trump in February ordered the U.S. Mint to stop stamping pennies , and the production that started in 1793 ended Nov. 12. Stamping the coins cost nearly four times their value, and – let’s face it – pennies aren’t really worth the space they take up in our car cupholders.

An

See Full Page