Riverside Luxury Cruises has partnered with Approach Guides and Rallio to enhance marketing and sales for travel advisors, the company said in a press release.

The company said it is the first river-only cruise line to support travel advisors with co-brandable content experiences.

The initiative provides travel advisors with a free co-branding solution for selling Riverside’s luxury itineraries. Riverside will initially launch custom marketing pages, known as “content experiences,” followed by a co-branded website.

Approach Guides will provide the technology for this service.

The content experiences showcase Riverside’s itineraries, destinations offers, and onboard experiences, according to the press release.

“Riverside is the first river-only cruise line to embrace this technology,”

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