Brides have been holding a bouquet to walk down the aisle for thousands of years. In Ancient Greece, brides carried herbs and spices to ward off evil spirits; in the Middle Ages, bouquets were used to mask body odor during the plague. But in 2025, brides aren’t just holding their wedding bouquets—they are wearing them.

Bridal bouquet bags are exactly what they sounds like: flower bouquets carried in or as a purse, often dangling from the wrist or forearm. These portable floral arrangements can be personalized and DIY-ed, and might even be redefining what a bridal bouquet represents.

Photo: Lillian Le Pham Photography

Couture meets craft

“It’s very Sofia Coppola-meets-Simone Rocha: romantic, but with a wink,” says Jen Campbell, founder and editor of Green Wedding Shoes , noting th

See Full Page