Shoppers are racing to buy a viral dupe of one of the most sought-after beauty products on the market.

Cremo’s Palo Santo Body Wash smells remarkably similar to Le Labo’s $100 Santal 33 Shower Gel — and it’s just dropped in price.

The luxe-looking (and gorgeous-smelling) shower gel is now 40 per cent off at Amazon Australia.

Bringing the price down to just $17.99 , more than 200 shoppers have already snapped up the deal.

Dubbed an “affordable luxury,” Aussies say the scent is “sophisticated” — making it the perfect gift for him this festive season.

Cremo is home to many best-selling men’s grooming products at affordable price points.

Giving designer brands a run for their money, shoppers say the brand’s fragrances, body products, and skincare are “must-haves” in any routi

See Full Page