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Caitlin Clark’s rising star fuels biggest WNBA card deal ever

Panini America and the WNBA Players association have finalized a new licensing deal that sets a historic benchmark for women’s sports.

A booming market with one clear driving force

The agreement is now the largest on record for any women’s sports rightsholder, signaling just how quickly the collectibles market has grown. Much of that growth can be traced to the surge in attention around Indiana Fever guard Caitlin Clark.

Panini will remain the exclusive producer of WNBA trading cards and collectibles, including popular lines such as Prizm, Donruss, Select and National Treasures. The updated deal also ensures that WNBA players receive a larger share of the revenue as sales continue to climb.

Clark’s

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