New Delhi: Hockey India on Thursday unveiled the official promo for the upcoming season of the Hero Hockey India League (HIL), introducing its bold new brand line, “Big. Is. Back”. The campaign signals the league’s intent to scale up in ambition, creativity, and fan engagement, backed by a refreshed identity designed to reintroduce HIL with a cinematic, energetic edge.

The creative direction celebrates the intensity and athleticism of hockey while highlighting the emotional and cultural resonance the sport continues to hold across India. The rollout spans multiple media and markets, ensuring impact across every major fan touchpoint.

HIL’s return in 2024 marked a major resurgence, with support from partners Prasar Bharati and Sony Sports Network helping the league achieve an extraordinary

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