By Jody Godoy

(Reuters) -Even as the White House seeks to roll back state laws on artificial intelligence, states are pursuing an increasing number of bills to ban tech-driven pricing practices in an effort to bring consumers relief from high costs.

By taking on these practices, states are building on the work of former FTC Chair Lina Khan, and others, who sought to use regulation and lawsuits to curb practices they called unfair to shoppers, workers and renters.

“Even as the federal government backslides, states are stepping up,” said Khan, now a co-chair of New York City Mayor-elect Zohran Mamdani’s transition team.

States are acting as U.S. President Donald Trump considers an executive order that would seek to preempt state laws on artificial intelligence through lawsuits and by wit

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