There are many approaches one could take for holiday gifting. You can shop your giftee’s wish list directly, browse our carefully-curated gift guides for inspiration, or head to your favorite retailer to see their recommendation. In the spirit of the latter, we wondered: What do our retail expert friends predict to be the ultimate beauty gifts and winter bestsellers of 2025?

A Cheat Sheet to Retailers’ Holiday Beauty Bestsellers

The Hair Styler Dyson Airwrap i.d. Multi-Styler and Dryer Straight+Wavy Jump to review $650

BLUEMERCURY

The Wrinkle Serum SkinCeuticals P-TIOX Anti-Wrinkle Peptide Serum Jump to review $150

DERMSTORE

The Face Cream La Mer The Creme De La Mer Duet Set Jump to review $390

BLUEMERCURY

Ahead, head buyers, merchandisers, and directors so

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